E-COMMERCE STORE & MULTI PLATFORM LISTING MANAGEMENT

Ecommerce is a rapidly growing and as online shopping grows increasingly popular, more and more e-stores are popping up every day, with entrepreneurs selling their wares to a range of different niches. There has never been a better time to do so –  Setting up an online store is easy once you’ve decided what you’re going to sell and how. Then, all that’s left is for you to manage the day-to-day

Managing any business is a complicated task that requires a lot of time and effort to achieve satisfactory results. Electronic commerce is no exception. Poor customer service, not sending orders on time or not complying with current legislation, in addition to damaging our reputation, can lead to serious problems with customers in the medium and long term.

Any website, and especially an online store, needs maintenance: products must be up-to-date and have adequate stock , inventory must be complete, including the latest brand launches, promotions must be current, and modifications The brand must be updated in the online store to preserve consistency and identity.

Most of the aspects and techniques that are applied in a conventional business can be applied in the same way to the online business. You only have to take into account certain aspects to achieve the same results as in traditional " offline business " commerce . In the " online business " the main keys are the following:

 

Ecommerce is a rapidly growing and as online shopping grows increasingly popular, more and more e-stores are popping up every day, with entrepreneurs selling their wares to a range of different niches. There has never been a better time to do so –  Setting up an online store is easy once you’ve decided what you’re going to sell and how. Then, all that’s left is for you to manage the day-to-day

Managing any business is a complicated task that requires a lot of time and effort to achieve satisfactory results. Electronic commerce is no exception. Poor customer service, not sending orders on time or not complying with current legislation, in addition to damaging our reputation, can lead to serious problems with customers in the medium and long term.

Any website, and especially an online store, needs maintenance: products must be up-to-date and have adequate stock , inventory must be complete, including the latest brand launches, promotions must be current, and modifications The brand must be updated in the online store to preserve consistency and identity.

Most of the aspects and techniques that are applied in a conventional business can be applied in the same way to the online business. You only have to take into account certain aspects to achieve the same results as in traditional " offline business " commerce . In the " online business " the main keys are the following:

 

Selling on Multiple Marketplaces

 

Marketplaces are an increasingly popular shopping destination for consumers, offering significant consumer reach and revenue growth opportunities. Successful forays into marketplaces demand extensive local knowledge and appropriate tie-ups for your preferred markets and merchandise portfolio.

Why one channel is not enough

When traditional brick and mortar shopping was king as the only option for buying goods, most people stayed very loyal to their neighborhood market. Now in the online world, although there is some level of brand loyalty to shopping destinations, there is also a greater ease to price shop between different marketplaces. If someone does not find a certain product or price on eBay they may go to Amazon, if not on Amazon, they may go to Walmart.

Additionally, precisely because some people are loyal to certain marketplaces, having a presence on multiple marketplaces increases the potential pool of buyers for a product.

The online sales world can be a battleground. Customers are acutely aware of their options nowadays and usually more than willing to search the web for a few minutes to make sure they’re getting the best deal.

Selling on multiple online marketplaces has its challenges. To maximize sales on each platform, sellers should be paying attention to such things as orders, customer reviews and inventory levels daily.

At Merch India we offer you a a successful sales campaign in the modern world which involves multiple marketplaces. Our multichannel sales strategy enables you to be competitive and be available on more point of sales.

Centralized Inventory

Servicing multiple marketplaces need not imply multiple inventory warehouses.

We synchronize your inventory to enable a single view of real-time inventory. Our system provides customized inventory controls specific to marketplaces, thus ensuring:

  • Avoidance of over-selling and dissatisfied customers
  • Avoidance of unsold inventory
  • Increased sales

Easy Listing across Marketplaces

Marketplaces have distinct specifications that need to be followed, for listing.

Our Catalog Management System (CMS) enables easy listing of products by automating the process. This is done using a master template where all product information and image formats can be stored, and from where marketplace specific information is extracted, resulting in:

  • Full compliance to marketplace needs
  • Faster time to market
  • Agility and flexibility in meeting varying needs of different marketplaces

Order Management

Accurate and timely capture and execution of orders is essential for satisfying marketplaces and their customers.

Our Order Management System (OMS) gives you a comprehensive, real-time view of orders from multiple marketplaces. This helps in the following ways:

  • Single dashboard to pack, print labels and manifest orders for all marketplaces
  • Alerts and notifications to ensure you don’t miss any orders

Advantages of selling on multiple marketplaces

Selling on multiple marketplaces enables you to tap into already well established audiences. Every site owner is ultimately striving to build their own audience and develop brand trust. On eBay and Amazon you’re getting access to huge audiences who already have a huge degree of trust in the marketplace that they are shopping on.

The biggest single advantage is that you're spreading the risk and not putting all your eggs in one basket, plus you can tailor your products to different market places - where one product may not do well in one marketplace it might be a sure fire hit in another - and it increases the revenue streams."

Imagine for a moment that you sell on Marketplace #1 but not on Marketplace #2. A customer performs a Google search and sees results for your listing on Marketplace #1 and your competitor’s listing on Marketplace #2. The customer views the product on both marketplaces and in the end purchases from your competitor on Marketplace #2. Unfortunately, your failure to list products on Marketplace #2 has cost you both revenue and increased product visibility.

E-commerce marketplaces are like flavors of ice cream; they attract different people. Some people like strawberry, some like chocolate, some like vanilla, and still others like butterscotch (a little bit of each). Because consumers prefer certain marketplaces over others, sellers can expect to reach a unique set of core customers on each marketplace.

In addition to contrasting customer bases, marketplaces offer companies access to consumers in other countries.  With worldwide online retail sales estimated to reach $4.5 trillion by 2021 the growth potential of cross-border commerce cannot be ignored. E-commerce marketplaces can help sellers scale globally quickly and cost-effectively by providing localized services like fulfillment, payment processing, marketing, and customer support. Thus, sellers can leverage online marketplaces to not only win new customers but build their global brand.

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