Together we will build a campaign that truly impacts your ideal client
The massive and rapid introduction of the Internet and its almost uninterrupted use by practically everyone, especially as a result of the generalization of connected mobile phones, has led to the spectacular growth of this type of advertising.
It can be said that, to a greater or lesser extent, today almost all companies and businesses carry out some type of advertising or promotion on the internet .
Thanks to the Internet, small and new entrepreneurs can reach their audience directly!
Online promotion, whether it is promotion, advertising or email marketing can play an important role in building your brand presence, whatever your objective, be it brand recognition, lead generation or higher conversion rates in your Web.
As online technology, platforms, and consumer behavior continue to develop at breakneck pace, we have the right people, skills, and experience that combine creativity with digital innovation to deliver the best possible online promotions for you and your brand. Whether you are looking for a defined promotional strategy that requires execution or are looking to create a specific campaign, we can help you get the best return on investment from your marketing budget.
Depending on your digital marketing strategy , we develop a combination of online promotion of inbound and outbound services that meet your marketing goals. The first thing is to make sure you have the basics, such as an optimized website , usable interface, design and SEO optimization . Then we will work to define the content of the campaign. Using SEM and PPC in search engines, like Google AdWords, is a good way to increase traffic to your website. And when necessary, we'll use dynamic keyword-based search ads.
To achieve long-term growth, social media is a great way to build brand awareness, improve customer service, reach new customers, and collect feedback. Combine this with a content marketing strategy focused on creating and distributing valuable, relevant and consistent content that attracts and retains a clearly defined audience and ultimately generates recognition, new customers and brand loyalty.
Once we have the online advertising plan, we work on the brand and the messages to offer a striking design, advertising copywriting and content that is unique to your brand. We will use the latest voice and video technologies necessary to engage your audience in the right way. In addition, we will configure metrics to measure the success of your brand and we will include key components that include CTR, impressions, CPA and conversions and ROAS.
The advantages of internet advertising
The main advantages of online advertising can be summarized in the following points:
- It allows us to present our brand , company or product to practically everyone, at all hours and on any day of the year . It does not matter where the users are, since it is only necessary to have an access point to the network.
- Low cost . Compared to traditional advertising, online advertising is much cheaper.
- Easy to create . Internet advertising is easy to design and implement.
- It allows the exhaustive measurement of the results . Internet advertising campaigns enable very detailed and real-time analysis of results, and the exact return on investment (ROI) of each ad can be calculated very objectively and reliably.
- Great flexibility . It is possible to change the type of ad or the medium easily in a very short time.
Advertising on Google (Adwords)
Google Adwords is an ideal sponsored links tool to publicize your product or service, attract new customers, increase your online sales and stand out on the Internet. There are five ways to advertise on this platform: Search Network, Display Network, Google Shopping, Video and Universal Application.
One of the biggest advantages of this platform is that you can advertise on the Internet without having to spend a lot of money or invest more than planned, since you can establish a daily budget available for each campaign and it will be discounted as your ads get clicks.
How to advertise on Google (Adwords)?
The first thing you should do is create an account on the AdWords page . Then, you must create your campaign, select the type of ad and fill in the requested fields to configure it.
If this is one of the tools you want to use and you need a detailed step-by-step on how to do advertising campaigns in Google Adwords, we invite you to take a look at our complete tutorial on the subject !
Advertising on Instagram
Instagram has become one of the most influential social networks in recent years and is a great option for entrepreneurs, since it offers the possibility of including ads for companies or brands that want to reach a certain audience.
Through Instagram Ads, you can place advertisements in image or video format and thus achieve advertising objectives such as boosting your publications, promoting your page, sending people to your site, increasing conversions and much more.
How to advertise on Instagram?
- Create an account in Facebook Business Manager
- Set up an Instagram account
- Create your campaign
- Define the daily budget and the publication time of the campaign
- Segment your campaign's target audience
- Change location
- Create your ad
- Review your content and publish it
If you need a much more detailed step by step on how to do advertising campaigns on Instagram, we invite you to take a look at our complete tutorial.
Advertising on Facebook
Facebook is another very good alternative if you want to invest in advertising to position your business and have more sales. And the best thing is that you only need to follow these simple steps to develop an advertising campaign on Facebook:
- Choose what to advertise (promote your posts, promote your page, attract people to your website, increase your site conversions, etc.)
- Choose the type of ad based on your goals
- Fill in the information in the boxes, put the image of the ad, the title, description, expiration date and create your ad.
- You can create as many ads as you want. Ideally, you should combine different texts, titles and images to see which ones produce better results.
- Check the preview: Facebook offers a preview of the ad to correct errors or change specifications if necessary.
- Segment your audience. You can segment according to age range, gender, tastes, etc.
- Choose the daily expense you want to have, review the campaign, program it and give it a start and end date.
It is important to note that you can modify Facebook Ads campaigns, pause and reactivate them as many times as you want. In addition, you have a manager called “Ads Manager”, which offers you an exhaustive and real-time monitoring of the results of your campaigns.
For a complete step-by-step, visit our post on how to advertise on Facebook .
Advertising on YouTube
Youtube is another social network that offers paid advertising services for large companies, brands and entrepreneurs. The popular video platform has become an ideal medium for exchanging knowledge, entertaining and advertising products and services. And the best thing is that you can do everything in Adwords, as we have shown in the first item of this post.